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Project title: Website for Leonine Capital
Posted by: External project from PeoplePerHour
Started: 21-Sep-2020 08:37 GMT
Description: Leonine Capital Website Brief.

Wire frame
https://pamve.draftium.site


Hello Website Design and Developer.


Objective: Build a company website that helps build trust, and establish good relationships with possible clients, and law firms. Using content to engage users, and show through leadership, while also attracting organic traffic by having high value SEO keywords embedded through the site.

tags
Thought leadership, good SEO, pipeline, lead generation.

User stories.
The client who will want to fill in an application and see what we do.
The reader, who will want to learn more about what we do, and how we do it. Possibly we would like to capture their interest and email for future content.
The lawyer, who submits an intake form.
A general person with a question, can fill out a contact us form.

Language options
Arabic
English


Good SEO
SEO is essential, and I'd like to make sure that there are no SEO warnings.
A search console is a must.
I want each picture to be submitted with alt attributes.
Titles pages, and meta pages needs the proper SEO titles. Please see the meta description, titles and descriptions sheet here.

Website Tracking
It’s imperative that we track our users activities, and are able to ensure we can measure our success.

Tracking Goals for Google Analytics.
Subscription by email. Mailchimp
Start of application client. Typeform
Start of application lawyer. Typeform
Download whitepaper. unbounce
Sign up for webinar. unbounce
Contact us. website


Tracking for hot jar.
Heat map for the main page.
Heat map for the blog
Recording for the application page[s].
Recording for the Webinars.


Tech stack
Application process
Type form for the application.

Web tracking
Google tag manager
Google analytics,
Hot jar for tracking.
Facebook pixel.
Linkedin pixel.
Twitter pixel.

Search Engine
Search Console.

Blog CMS
WordPress for the blog.
Main Page CMS
Webflow
Landing pages
Unbounce
Please make sure the domain is linked, along with all analytics codes, and pixels.
Webchat,
Drift

Investor Relations
https://app.carta.com




Rejection criteria
URL’s that have special characters in them.
Goal analytics not tracking correctly.
Speed of pages to slow
Pictures do not have alt attributes.
Duplicate meta description.
No dynamic site map.
No favicon.
Poor page speed.
Google search console not configured.
No links to social media sites.
Website is not responsive on mobile, desktop or tablets.


Navi Menu
Team
Ethos
News
Investors
Apply Now
Dockets

On mobile please place inside the Hamburger Menu.

Footer


Ethos - Our way
Fund your case
FAQ
Terms & Conditions
Investor Relations
Testimonials
Blog - Dockets
News
Contact us
Privacy Policy
Case Studies

Pages
Home page, Parallax scrolling.
Contact us form.
Privacy Policy
Calculator - Form,

Milestones
Minimum viable site
Main page’s in English with analytics.
Publishing first blog post.
Publishing first press release.
Hiding (awards, Testimonials, and case studies as we don’t have any)
Ensuring Analytics is tracking properly. (subscription and apply now)
Pixel connection to Facebook, twitter, and linkedin.
Connection with type for (Main CTA)
SEO Titles, Meta description, and URL’s.
Structured Data.
Google tag Manager.
Hot jar configuration.
Search Console configuration.
Join our mailing list is connected with mail chimp.
Social Media links to follow.
Contact us working properly and forwarding emails to info@leonineCapital.com
Mobile, Desktop, and Tablet responsive.
2nd Milestone
Connection with Carta for Investor page
Calculator page.
Arabic Language



SEO URL, Meta description, and Titles
https://docs.google.com/spreadsheets/d/17j3QPz0k2R2f4h1iClU59Gufhi9Knt-FCV6R9jOIGnY/edit#gid=0


Social Media links
https://www.facebook.com/leoninecapital
https://twitter.com/CapitalLeonine
https://www.linkedin.com/company/leoninecapital
Project ID: 3070838
Project category:
Project budget:
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