Objective: Build a company website that helps build trust, and establish good relationships with possible clients, and law firms. Using content to engage users, and show through leadership, while also attracting organic traffic by having high value SEO keywords embedded through the site.
tags Thought leadership, good SEO, pipeline, lead generation.
User stories. The client who will want to fill in an application and see what we do. The reader, who will want to learn more about what we do, and how we do it. Possibly we would like to capture their interest and email for future content. The lawyer, who submits an intake form. A general person with a question, can fill out a contact us form.
Language options Arabic English
Good SEO SEO is essential, and I'd like to make sure that there are no SEO warnings. A search console is a must. I want each picture to be submitted with alt attributes. Titles pages, and meta pages needs the proper SEO titles. Please see the meta description, titles and descriptions sheet here.
Website Tracking It’s imperative that we track our users activities, and are able to ensure we can measure our success.
Tracking Goals for Google Analytics. Subscription by email. Mailchimp Start of application client. Typeform Start of application lawyer. Typeform Download whitepaper. unbounce Sign up for webinar. unbounce Contact us. website
Tracking for hot jar. Heat map for the main page. Heat map for the blog Recording for the application page[s]. Recording for the Webinars.
Tech stack Application process Type form for the application.
Web tracking Google tag manager Google analytics, Hot jar for tracking. Facebook pixel. Linkedin pixel. Twitter pixel.
Search Engine Search Console.
Blog CMS WordPress for the blog. Main Page CMS Webflow Landing pages Unbounce Please make sure the domain is linked, along with all analytics codes, and pixels. Webchat, Drift
Investor Relations https://app.carta.com
Rejection criteria URL’s that have special characters in them. Goal analytics not tracking correctly. Speed of pages to slow Pictures do not have alt attributes. Duplicate meta description. No dynamic site map. No favicon. Poor page speed. Google search console not configured. No links to social media sites. Website is not responsive on mobile, desktop or tablets.
Navi Menu Team Ethos News Investors Apply Now Dockets
On mobile please place inside the Hamburger Menu.
Footer
Ethos - Our way Fund your case FAQ Terms & Conditions Investor Relations Testimonials Blog - Dockets News Contact us Privacy Policy Case Studies
Pages Home page, Parallax scrolling. Contact us form. Privacy Policy Calculator - Form,
Milestones Minimum viable site Main page’s in English with analytics. Publishing first blog post. Publishing first press release. Hiding (awards, Testimonials, and case studies as we don’t have any) Ensuring Analytics is tracking properly. (subscription and apply now) Pixel connection to Facebook, twitter, and linkedin. Connection with type for (Main CTA) SEO Titles, Meta description, and URL’s. Structured Data. Google tag Manager. Hot jar configuration. Search Console configuration. Join our mailing list is connected with mail chimp. Social Media links to follow. Contact us working properly and forwarding emails to info@leonineCapital.com Mobile, Desktop, and Tablet responsive. 2nd Milestone Connection with Carta for Investor page Calculator page. Arabic Language
SEO URL, Meta description, and Titles https://docs.google.com/spreadsheets/d/17j3QPz0k2R2f4h1iClU59Gufhi9Knt-FCV6R9jOIGnY/edit#gid=0
Social Media links https://www.facebook.com/leoninecapital https://twitter.com/CapitalLeonine https://www.linkedin.com/company/leoninecapital