We’re seeking an experienced, data-driven E-Commerce Email Marketing Specialist to help optimize email marketing automation efforts from email acquisition, lifecycles, triggers, winbacks, and more.
This individual must be savvy with Active Campaign & Klaviyo, and has built from ground-up, or improved upon large scale email marketing campaigns (1mm+ subscribers).
- Revive a dormant list of millions of customers - Rigorously A/B testing subject lines, copy, creative and promotions - Improve upon segmentation, automation and promotional processes to maximize customer retention and lifetime value. - Continually managing, testing and optimizing all lifecycles, triggers and promotions to maximize open rates, click through rates, conversion rates, AOV and RPV while minimizing list churn. - Drive the entire creative, content, merchandising and landing page experience for email and all retention channels
REQUIRED: - 5+ years of Advanced Email Marketing experience in the consumer ecommerce vertical (building lifecycles/flows, automation, winback campaigns, testing and optimizing toward a RPS metric) - Experience with Active Campaign, Klaviyo, Listrak, Drip, Iterable, Zaius, Custora or equivalent REQUIRED - Technical deliverability experience (Google postmaster, authentication, IP warmups, subdomains, etc) - Google Analytics savvy (building custom events, goal funnels, attribution) - Shopify experience - HTML/CSS savvy