I hope you're well. I’m at the very beginning stages of creating a website for a client which will need some dynamic copy. She’s in the process of literally starting her business and the website will be her shopfront. She's a C-suite executive (VERY successful at what she does) so the copy will need to reflect this. Content requirements are not huge but must be able the clients unique skills. Current proposed layout as follows:-
· Home Page · About Me : Use Bio from LI as basis. · Services · Consultancy · NED · Speaking Opportunities · Case Studies & Blogs - Content will be added once available. Probably need x1 opening blog about new website and how happy to showcase her services. · Articles (past and present/future). · Credentials – Take from LI etc · Testimonials (can add now with some current ones and/or later when site and business is more established) · Private Policy (Sarah no need to worry about this page). · My Values · Social Media Connections: Twitter, Instagram, LinkedIn – No copy needed here except for ‘Follow me on’ · Get in touch – all sections. Make it easy to get in contact. Very little copy if any ·
Who are your competitors?
The competition all present as predominately older, male, and a bit stayed
As a company launching under ‘the new normal’ of these challenging times we want embrace the qualities that will see firms through this time (agility, flexibility, pace) whilst not losing the rigour and strategic market perspective of more traditional offerings - Think San Francisco start-up without being ’snow-flakey’ .
Clients Target Audience Law Firms Executive Board members and Managing Partners Not line / operational management (pricing at the discretionary spend small concise engagements and not big strategy reviews). Some offerings priced at discretionary purchase corporate credit card level Aiming below the big strategy firms (https://www.mckinsey.com/ and https://www.bain.com/) but above competition listed in 4 above
So there you have it. Not a huge project. Monday 29th JUNE 2020 to interview client and start processs. Be good to discuss requirements this week with me on a15mins call prior would be helpful.
