Expected duration: Ongoing I need 1 or 2 email marketing and copywriting experts to help me assemble and design simple but effective marketing emails for my company SMART, thesmartarchitecture.com. I'm also looking for this person(s) to develop content for the site, as well as design and develop landing pages and possibly make edits to the website as needed. This could also be a team of people as I know there's a variety of skillsets needed.
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We specialize in both professional design services such as 3d modeling, rendering, virtual reality, and CAD drawing as well as tutoring/training in industry-standard software such as AutoCAD, Revit, Rhino, and the Adobe Suite to name a few. There are plans to add products for purchase in the future but the business is solely service based right now.
I currently have a list of roughly 1,000 potential clients I wish to pursue in a variety of different ways, as well as land cold contacts that I hope to turn into clients. I'm using the ASK strategy by Ryan Leveque (PDF flowchart attached) which uses a combination of surveys, emails, and free content in one survey funnel. Tasks would include:
Website -Add a recently completed project. I have the photos, just need to come up with the copy and services needed as per the rest of the projects. -Branding work - a little vague but I think a lot of my copy, especially on the homepage is unclear. Numerous people have looked at my site and are confused as to what it is I do. I have ideas but would be looking to get involved with a copywriter if you have one.
Landing Page & Survey -I'm looking to get a good portion of potential clients that enter my survey funnel sales process to start the journey here. I have an idea of what needs to be included as well as an overall design, just need you to put it together. -No real work with the survey as I'll be handling all of it. Just looking for affordable sites to run it through if you have any recommendations.
Email & Content Marketing -I need a really good writer, especially one that really drags in traffic through targeted SEO and words I'm looking to attract. I have really great blog posts that are drafts, but I need help in editing them and optimizing them for cold traffic. -Similar to content marketing, I have great drafts of emails I plan to work with but want help in this portion as well, primarily with the writing but also possibly with the technical portions of setting up an email marketing program. The two options I'm considering are Klenty and Aweber. One Note: I currently have roughly 1,000 emails of targeted clients I plan to go after. So there is an immediate need to develop this as I already have their emails in my Pipedrive database. -Content creator to help develop ideas of mine into checklists, infographics, and other items to entice users to enter the survey funnel process and keep them motivated to keep going.
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