Overview Solarflare Studio are Innovation Authors with a mission to explore, discover and connect; pushing the boundaries of technology to find ways to hack the human experience. Whether solving a problem like social distancing, or using culturally relevant, trending tech to create an emotional experience, we are limitless, relentless and finessed.
We are at an incredibly exciting stage in our growth and development, having recently delivered a global campaign for sportswear giant, ASICS, and hired a full-time Creative Director. A young company maturing rapidly, we are ready to define our tone of voice and begin the process of refreshing our visual branding in line with our brand identity.
Brief The objective is to help us define our visual branding based on our identity, as outlined in the supplied guidelines doc. Taking inspiration from the provided references, we would like to explore the route of ‘Retro Future’, and see how this would be translated across our required deliverables. The Retro future aesthetic makes use of colourful dual-coloured gradients under bold clean fonts, with glossy technical imagery; this resonates with our Brand pillars of being Limitless, Relentless and Finessed.
Some specific points to note: Our competitors tend to use black backgrounds and white monochrome lettering, we want to stand out from the crowd and make our pitch decks eye-catching and memorable. The design should make use of our orange and purple brand colours, but be slick, not kitsch. We are not afraid to be bold and bright, but it has to look refined, technical and creative. Feel free to explore other complementary colours that can be used to break up the orange and purple. We want our website and presentations to flow from section to section smoothly. We work with cutting-edge digital technology and build virtual worlds, please find a way to highlight this. We are keen to keep our current logo design, though are open to suggestions on how this could be incorporated into a new direction, or reimagined in a new context. Fonts chosen need to work across administrative documents (such as contracts etc.) as well as in presentations and on the website. Please choose a font for titles/headers and a separate font for body text. Please DO NOT use the fonts ‘Franklin Gothic’ or ’Open Sans’.
Hero images Please provide an array of hero images that we can use as part of our identity. We often use images of: Oculus Quest Headset Augmented Reality on an iphone) Someone using AR/VR technology
References Please refer to the visuals attached, and the pinterest board here: https://pin.it/5QbNYce
Copy you can include: ‘CRAFTING DREAMS, DELIVERING REALITIES’ Solarflare is a creative technology studio with a mission to connect people through innovative solutions & imaginative experiences.
Deliverables Once the design direction is defined, we want to work with you to build our visual brand guidelines. As a first port of call, please produce a ‘look book’ or poster of your proposed design direction, with some reference to how the visual aesthetic can be translated across our deliverables as guidelines.
Visual guidelines should be able to translate across: - Pitch decks & presentations (please include examples of statistics, infographics & ballparks) - The Solarflare Studio website - Email signatures & email newsletters - Social media: inc Linkedin, Instagram & twitter banners - Letterheads and administrative documents - Business cards - Mugs
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If this request is something that you are happy to work with us on then please share portfolio of work that is of similar style so we can review. A follow up discussion will then be required to define how best to move forward.
