We sell plastic cards and plastic keyfobs through a direct approach. We have our own in house graphic designers but we need someone that can design awesome sales letters. We spend thousands of pounds in telemarketers and postage ringing up business owners and introducing them to our products. If they like the sound of them we post out some samples with some special offers valid for a week. Our goal is to get them to read and then call us immediately to place an order.
I am wanting 3 A5 mailers/leaflet. We have done a few of these in-house but none of them have worked hence why we are looking for an expert in sales letter writing
The main industries we target are (taxi companies, garage services, hair & beauty, Restaurant/take away & tradesman) So ideally would like the 3 mailers to have a slight twist relating to each industry. Would like them also supplied in an editable format for posting online too. Stucked to mailer will be a sample keyfob, a third the size of a credit card and a plastic card the same size as a credit card. The keyfob only mailer requires 3 keyfob samples.
We don’t post out junk mail. What we do is speak to business owners over the telephone & if they like the sound of our cards / fobs & think they are something they would introduce to their business, we post out directly to them. Included with the samples are some special offers which are up for grabs for up to 50 business in each area in the UK, which are valid for a week. The aim of the mailer (leaflet) is for receiver to call our free phone number to discuss the offers with a view to an order. At the end of the initial call it is left that if we do not hear from them within a week, we will call them to check they have received them. If there are any of the (50) allocations left for that area then we look to discuss them.
I have attached some samples. I must stress these did not work so I am NOT looking for the same type of design style as we can do that ourselves.
If you are interested in the project and believe you can make a very enticing mailer that have our telephone ringing then please tell me what you would do differently to the samples attached.
With regards the diagram showing the card being passed on, this was designed by our designer but hasn't been used I would definitely want something like this on the referral marketing mailer as a picture paints a thousand words. Any opportunity to do an image on any of the mailers is preferred.
With regards 3 x mailer instructions - I have given you a bit of an idea of layout but I'm not the expert.
When we design cards we give our clients 3 variations - slight change - colours , layout. Would appreciate the same. This job needs to be finished by 9/6/20 that is final approval.
