Expected duration: 1 - 6 months This is a personal project as I transition into the next stages of my well-established career. The purpose is to write a book as a business card with the intent to promote my personal brand.
The book should be circa 7500 words (I'll be writing it, just to be clear)
What I would need your help with is do a bit of research on me, mainly LinkedIn feedback and help me create a simple brand which can be used as the basis for a business book design. Think modern glossy pages, good use of typography and design(none of which I can do well myself).
This initial engagement is to establish the concept and come up with identity colours type and I also need a logo.
Concept:
=== Job to be done: "how to remain digitally relevant ?"
What the book is helping me to do: "understand what is meant by digital transformation", make me look smart by "being able to explain it succinctly to someone else, maybe even my boss".
"All models are wrong, but some are useful".
The challenge in getting to the answer, with so much "hype" associated with Digital; mainly drummed up by an industry looking for the next marketing opportunity to seize on, I hope that I can distil this down into a model to filter out the noise and secondly used for informed decision-making.
By doing so, improve the signal to noise ratio for you, the reader. Maybe my next endeavour could be to demystify Agile, Artificial Intelligence, Robotic Process Automation, Cloud, Cyber Security or any of the plethora of buzzwords flying around. But for now, I'll stick to the task at hand: How to remain digitally relevant.
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I'm heavily biased towards this brand for many reasons and in essence this what you'll be competing with in terms of standard. https://www.publicissapient.com/ I like the energy and simplicity of it.
The budget is to get started, please be realistic in your proposals.
