“Consultant is responsible for establishing & implementing a creative, integrated strategic and tactical plans that builds brand awareness, reputation and to provide a steady flow of investor leads and measures the return on marketing program investments. The ideal candidate will be self-motivated, resourceful, and have impeccable communication & leadership skills as well as experience marketing to high net-worth individuals.
Job Description:
Develop and execute a comprehensive and aligned strategic marketing plan with the assistance of investment team/stakeholders
Manage marketing budget
Create/manage all marketing collateral and sales support tools.
Identify channels to reach targeted audience
Measure and report on campaign results
Create and enhance Customer Relationship Management processes & technologies.
Perform market segmentation, targeting & positioning (Demographics, industry and geography, city etc)
Execute integrated online/offline, search engine marketing, advertising, public relations, tradeshows, and other campaigns to generate demand & investor leads
Requirement
University degree or college diploma in business, MBA preferred
Demonstrated success in marketing to high net-worth individuals
Knowledge of data source of target audience
Exceptional knowledge of marketing strategies, concepts, and practices
Establish performance metrics and measurement system
Ability to develop strong relationships and work with investment team
Exceptional written and verbal communication skills
Understanding of intangible factors driving customer decision making
Able to compile and analyze performance data to develop metrics that support decision-making for resource allocation and subsequent campaigns
Solid business acumen and problem-solving skills
Strong computer skills, especially Microsoft Office (Word, Excel, PowerPoint)
Excellent command of CRMs, survey and email communication tools like blogs, RSS, video, webcasts
Maturity and sophistication
Location:
We are a distributed team with locations in California, Texas, Georgia, and Minnesota. If you are happy where you are, so are we; however, this position does require travel when needed.
Budget: $25,000
Posted On: May 17, 2020 21:12 UTC Category: Marketing Strategy Skills:Content Marketing, Direct Marketing, Email Marketing, Lead Generation, Market Analysis, Marketing Automation, Marketing Research, Content Marketing Strategy, Public Relations, SEO, SEO Keyword Research, SEO Writing, Finance, Customer Acquisition Strategy, Event Marketing, Growth Strategy, Offline Marketing, Very Small (1-9 employees)
Skills: Content Marketing, Direct Marketing, Email Marketing, Lead Generation, Market Analysis, Marketing Automation, Marketing Research, Content Marketing Strategy, Public Relations, SEO, SEO Keyword Research, SEO Writing, Finance, Customer Acquisition Strategy, Event Marketing, Growth Strategy, Offline Marketing, Very Small (1-9 employees) Location Requirement: Only freelancers located in the United States may apply.
Country: United States
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Project ID:
2988108
Project category:
Content Marketing, Direct Marketing, Email Marketing, Lead Generation, Market Analysis, Marketing Automation, Marketing Research, Content Marketing Strategy, Public Relations, SEO, SEO Keyword Research, SEO Writing, Finance, Customer Acquisition Strategy, Event Marketing, Growth Strategy, Offline Marketing, Very Small (1 9 Employees)
